The Problem

Though 2016 spurred many progressive women to action with history-making results in 2018, when the champagne toasts ended, many of us felt confused about our direct impact. 

In the age of easy digital fundraising there was a certain pressure to donate to all the candidates who caught our eye during 2016-2018. So with the click of a button, we gave $100 to one candidate and $50 to another. Then we canvassed for someone else. And phone banked for a different candidate. It felt chaotic and disjointed. When it was all over, we were tired, sure. But there was also something larger going on. We didn’t feel we were contributing efficiently or effectively to have the best return on our investment. We wondered how great our influence could be if we concentrated our efforts. So we sought to make a change for the 2020 election cycle.